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Brand guidelinesv1.02026

Signed by hand.
Built with care.

Haytham's handwritten signature

This is the visual identity of Haytham A. Salama, software engineer. It's a small, personal system: one handwritten signature, black and white doing most of the work, and two colours saved for the moments that matter.

Use it when you put my name on a conference poster, a podcast cover, a course, a YouTube thumbnail or an app. Everything you need is on this page and in the brand kit.

00 · Three principles

  1. 01

    Ink first

    Black, white and generous space carry everything. If a layout works without colour, it's right.

  2. 02

    Signed by hand

    The signature is the logo: personal, a little imperfect on purpose, and never retyped, redrawn or replaced.

  3. 03

    Colour is a signal

    Iris + Azure live in small, precise places: a badge, a hairline, a focus ring. Links hover in white, not colour. Rare colour is recognisable colour.

01 · The signature

Written once, used everywhere. It's ink: white on dark, black on light. It only takes colour when someone reaches for it.

White signature on Ink
Dark, the default. White signature on Ink.
Black signature on Paper
Light. Black signature on Paper.
Signature in the Iris to Azure gradient
Gradient version. For artwork such as covers; on the site it stays one colour.
Signature with its clear space
Clear space. Keep ¼ of its width empty on every side.
Signature at 56 pixels56 pxSignature at 120 pixels120 px +
Minimum size. 56 px on screen, 18 mm in print. Use the heavier "small" file below 120 px.

Please don't

Stretched signature
Stretch or squash it
Signature in an off-brand orange
Recolour it
Signature with glow and shadow effects
Add glows or shadows
Signature on a busy background
Place it on busy backgrounds

02 · Favicon & app icon

The same signature on an Ink tile. Below 32 px only the big "H" stroke survives, so the smallest favicon keeps just that. The app icon is the same mark, larger, with no colour at all.

Favicon, 16 pixels16Favicon, 32 pixels32Favicon, 48 pixels48Favicon, 80 pixels80
App icon, 120 pixelsApp icon, 60 pixels

03 · Colour

Two neutrals do the heavy lifting. Iris is the creative side: the designer and video editor before the code. Azure is the engineer: clear, calm, trusted with money. Click any swatch to copy it.

Signature gradient · Iris 500 → Azure 500linear-gradient(90deg, #7F7CF2, #6C8CF9, #4F9BFF)

Full scales

300–500 for details on dark · 600–700 for details on white and buttons with white text · every hex is in the tokens file.

The 95 / 5 rule

70% Ink · 25% white, greys and the signature · never more than 5% Iris + Azure.

Where the colour goes

  • PROBadges · PRO, LIVE, NEW
  • Live now Status dot · with a soft pulse
  • AboutProjectsBlogCurrent page · white, never coloured
  • Lesson 4 of 6Progress · a thin bar, never a block
  • Focus Focus · 400s on dark; hover stays neutral
  • a creative word One word · per page, at most

04 · Typography

Haytham A. SalamaGeist 400 · 500 · 600, for headings and everything you read.
JUL 2023 · laravel/framework #46405Geist Mono for labels, dates, repositories and code.
software engineerInstrument Serif italic, for one human phrase per page.

05 · Icons & the people I've worked with

Tools, technologies and companies are shown in one soft colour on a Surface tile, so they sit quietly together and never compete with the signature. Open-source projects keep their GitHub avatars, shown in greyscale so they sit with everything else.

  • WINCH
  • Sanad
  • Faris Petrol Company
  • Patric Technology
  • Laravel
  • Nuxt
  • PhpStorm
  • Laravel on GitHub
  • Nuxt on GitHub

06 · Out in the world

Haytham A. Salama Senior software engineer · SaaS, AI, FinTech & Logistics haythamasalama.me
Social card · 1200 × 630
LIVE EP. 01 How to Build a SaaS with Haytham
YouTube thumbnail · black and white, colour only on the badge

07 · Name, title & voice

Full name
Haytham A. Salama · spelled Haytham, never Haitham.
Short
Haytham
Title
Senior Software Engineer · SaaS, AI, FinTech & Logistics
Handle
@haythamasalama
Voice
Plain words over jargon. Show the work before the title. Warm, never loud.

SHORT BIO · 40 WORDS

Haytham A. Salama is a senior software engineer who builds SaaS, logistics and fintech platforms. He contributes to Nuxt UI, writes about shipping software, and works every day alongside AI coding agents.

LONG BIO · 90 WORDS

Haytham A. Salama is a senior software engineer who has been shipping software since 2016, today at WINCH. He designs systems around the domain, builds the APIs, integrations and security they run on, and leads small teams that take them to production. Before code, he repaired electronics and worked as a designer and video editor, which still shapes how his software feels. He has contributed to Laravel, Nuxt and Nuxt UI, works every day alongside AI coding agents, and is building Runarks, a SaaS of his own.

08 · Brand kit

Every file on this page, ready to drop into Figma, slides or code. Vector where it matters.

Need something that isn't here, like a print file, a podcast cover or a talk slide? Message me on LinkedIn or X.